Over 1 million “AI slop” reports on LinkedIn: how to use AI and keep your originality

🎭 Over 1 million people on LinkedIn have already used the new “Seems like AI slop” button.

And the content the platform flags as “slop”, meaning obviously generated by a model, now gets around 40% fewer views.

The numbers come from the August 2026 update shared by Hari Srinivasan, Chief Product Officer at LinkedIn: over 1 million uses of the button since its launch in late July 2026, and around 40% fewer views for content flagged as AI slop.

Why AI-made content is recognizable at a glance

People have learned to spot AI-made text, logos and websites at a glance. And the feeling is usually the same: it looks like there’s no real human behind it.

The reason sits in the way any model works. It tends to return the most likely answer based on what it has seen.

That’s why so much generated material ends up looking alike: same palettes, same layouts, always the same words (“it’s not X, it’s Y”).

The risk: looking smaller and more replaceable

When everything looks alike, telling one business from another gets harder. And if you sound like a thousand others, you risk looking smaller, cheaper and more replaceable than you really are.

You can lose a client before they even read what you offer. And today you risk losing visibility too.

The 3 moves to use AI and keep your originality

💡 How to use AI and keep your originality:

1. Start from your own material.

Your clients, your words, your real photos, your content. AI is far more useful when it works on something that comes from you.

2. Strip out the typical AI language.

Cut constructions like “It’s not this, it’s that”, em dashes, words like “innovative solution” or “unlock”, and write the way you’d talk to a client over coffee.

3. Add real details.

A concrete case, a number from your business, a photo of the finished job. These are the things that make people feel there’s a person behind it, and AI will never be able to copy them, because they’re yours.

AI speeds you up, the difference comes from you

To be clear, I’m not saying using AI is wrong.

AI gets you to the result much faster. What sets you apart from everyone using the same tools is what you add.

The same holds when AI writes code: in custom software projects the difference comes from a company’s real processes, its data and its rules.

And that’s exactly the part that makes content recognizable.

So here’s my question: can people spot your AI-made material at a glance, or do you manage to make it feel genuinely yours?